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Online PR and Social Media for Associations and Not-for-profits

Online PR and Social Media for Associations and Not-for-Profits

Build your reputation and engage your stakeholders

Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this [...]

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Online PR and Social Media for Experts, Authors, Consultants, and Speakers; 4th Edition

Online PR and Social Media for Experts, Authors, Consultants, and Speakers

NEW:  4th Edition:  Completely revised and updated.
Develop your reputation, get found, and attract a following.
You probably have a web site, blog, and maybe even a LinkedIn profile.  But is all of this giving you exposure?  Are you being called by media?  And how are you doing in your search engine rankings? Social Media is either [...]

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Personal Balance Sheet – A Practical Career Planning Guide

Personal Balance Sheet Practical Career Planning Guide

NOW A BESTSELLER!
Forty years, 10,000 days, 80,000 hours.  Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner?

Are you a bit fuzzy on your career goals?
Is your work-life [...]

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The Working Resume

The Working Resume

You have spent an entire career developing your expertise, but how much have you invested in perfecting your resume?
Many people will never get an interview call, not for lack of experience, but because they are unskilled at communicating their value.
The Working Resume will help you build a resume that demonstrates your value — and then [...]

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Leaving the Mother Ship

Leaving the Mother Ship

This book is focused more for those who are serious about leaving their job, but are not sure how they should do it, and where they should go. Contains all 10 Career Planning and Life Balance Frameworks, including the Job Quality Checklist.
The book walks the reader through a step-by-step process to answer, then act on, [...]

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Leaving the Mother Ship Workbook

Leaving the Mother Ship Workbook

One of the biggest Leaving the Mother Ship challenges is translating the desire to do something into action.  After receiving feedback from readers that they wanted a working diary, I created this workbook that contains every framework from the book, plus three more!  The workbook also contains application and implementation notes not included in the [...]

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Personal Balance Sheet Action Planner

Action Planner

The Personal Balance Sheet Action Planner helps you define the specific changes that you should make to achieve your Work-Life Balance objectives. It is currently being used by hundreds of individuals on a daily basis. To allow you to more easily monitor your progress, this version of the Action Planner has been compressed into a [...]

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Professional Briefing: Social Media

Professional Briefing by Randall Craig

Learn how Social Media is being used by your clients, recruiters, prospects, suppliers etc – and how you can take advantage of this for your benefit. This Professional Briefing discusses a strategy both to develop an online profile and manage the risks, then provides specific tips for doing so.  This would be of interest to [...]

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Professional Briefing: Sales

Professional Briefing by Randall Craig

Do you think the secret to closing the sale is to overcome the objection of the prospect or understand what problem are the prospects trying to solve? Does the perfect solution you offer matches the image of the solution in your prospect’s mind? In this audio podcast, get answers to these questions and learn several [...]

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Professional Briefing: Entrepreneurship

Professional Briefing by Randall Craig

Learn how to make the transition from an employee to an entrepreneur: the pros and cons, the key skills, and how to know when to make the change.  Randall Craig provides insights both from his consulting background, and his personal experience building a number of successful startups.  This would be of interest both to those [...]

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Professional Briefing: Negotiating the best job offer

Professional Briefing by Randall Craig

What factors do you consider as you negotiate a job offer? How do you determine your walk away point? Learn what information to gather in order to make the best possible decision. This Professional Briefing reviews many of the “hidden” benefits that you can ask for, and discusses key terms and conditions that often are [...]

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Professional Briefing: Personal Branding

Professional Briefing by Randall Craig

Is Personal Branding Garbage or Gold?  Randall Craig briefly describes why it is important, and then immediately describes how to develop – and then leverage – it.  This Professional Briefing is not about how your clothing can make a great first impression (although it will), but how to use the Pinetree Personal Brand Model (a [...]

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Professional Briefing: Knowledge Management

Professional Briefing by Randall Craig

How do you capture your experience?  If you’re like most people, you “file” it away, often never finding it again.  And since no one really likes “filing”, even this rarely gets done.  In this Professional Briefing, learn how to organize the information that you collect, both at an individual level and at your office, using [...]

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Professional Briefing: Tough Time Strategies

Professional Briefing by Randall Craig

Should you be focusing on that next promotion, just hanging on to your job, or looking for another?  How should you make this type of a pivotal career decision?  And what specifically can you do to improve your value to your existing employer?
This Professional Briefing answers these questions and discusses strategies that will help you [...]

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Professional Briefing: Communications

Professional Briefing by Randall Craig

“Me is the latest four-letter word” – learn how a perspective shift from me to you and a few other techniques could help you deliver effective presentations, pitching ideas to your clients/managers and do better in interviews. In this audio podcast, Randall also talks about elevator pitches and communicating with non-native English speakers.
(Audio: 13:27 min)
[Add [...]

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