Professional Briefing: SEO

Posted on September 7, 2012October 1, 2020Categories Audio, featured, Online StoreTags , , ,

Delving deeply into the realm of Search Engine Optimization, Randall Craig guides through 43 principles of SEO.  Also known as Organic Placement, this Professional Briefing discusses what can be done, what cannot be done, and what should not be done to impact and influence ranking.  This briefing shares best practices and pitfalls in page, site, web, and user factors. (Audio: 40:58 min) CDN $44.95

Professional Briefing: The New CRM

Posted on July 14, 2011October 1, 2020Categories Audio, Online StoreTags ,

With the Issues and Trends topic on the Devaluation of Education, the discussion takes a peek at generational changes of foundation education and where we will be 30 years from now. Does your company have the best thing that 10 years ago had to offer?  Discussing competitive necessity, Randall Craig offers three reasons why traditional methods are not enough. In this ProBriefing, learn how CRM works and what it can do for you. Examining the features of relationship tracking, opportunity tracking, … Continue reading “Professional Briefing: The New CRM”

Professional Briefing: Ethics

Posted on July 14, 2011October 1, 2020Categories Audio, Online StoreTags ,

Reviewing the time line of technology, this Issues & Trends segment is on the newest trend of Cloud computing. What guides your moral compass? Examining how decisions are made, this ProBriefing investigates both personal and organizational ethics. Management challenges are identified with tips on establishing lines and boundaries, as well as implementing an ethics policy. Learn how social contracts make an impact. Learn about the overlap in professional and personal ethics. Learn how a lapse can impact the reputation of both. … Continue reading “Professional Briefing: Ethics”

Professional Briefing: Engagement

Posted on July 14, 2011October 1, 2020Categories Audio, Online StoreTags ,

With the speed of society and the pressures of participating in the ‘rat race’, Issues & Trends looks at the response of simplification and it’s impact in life and work. The struggle with disengagement is a common issue for many individuals and organizations.  When engagement falters, the interested and motivated lose momentum and an organization becomes less productive. Learn how successful organizations inspire and maintain engagement, align individual and organizational goals, and compare the absence of motivators to the presence … Continue reading “Professional Briefing: Engagement”

Professional Briefing: Working with Difficult People

Posted on April 22, 2011October 1, 2020Categories Audio, Online StoreTags

It’s an unfortunate part of life to deal with difficult or disengaged people. How we handle these situations has an immediate impact on our professional success. Avoid the negative spiral and learn the strategies and techniques that could save your reputation. Discussing self-appraisal, style flexibility, and communication tactics this ProBriefing is on dealing with Difficult People. (Audio: 8:47 min) CDN $44.95

Professional Briefing: Fundraising

Posted on April 22, 2011October 1, 2020Categories Audio, Online StoreTags

Have you ever had the challenge of selling a vision? In this ProBriefing learn why fundraising is a key skill for all positions and roles, and why it’s not just for cause or faith-based organizations. The methods and principles of fundraising are discussed as well as the process of different campaigns, programs and events. (Audio: 20:23 min) CDN $44.95

Professional Briefing: Goal Setting: Resolutions that aren’t for the birds

Posted on March 28, 2011October 1, 2020Categories Audio, Online StoreTags ,

How good are you at achieving your goals? How good are you at setting your goals? In this ProBriefing, learn the science of goal setting. Review several goal frameworks and how to choose the framework that suits your thinking. Learn how to increase your success of achieving goals, and how to best structure your goals to match your thought process. (Audio: 27:36 min) CDN $44.95

Professional Briefing: Social Media Strategy update for Leaders

Posted on March 28, 2011October 1, 2020Categories Audio, Online StoreTags

Many organizations don’t know how to utilize social media to their best advantage. Does yours? Discussing strategy, efficiency, and risk mitigation in social media, this ProBriefing shares models on the applications to help leverage and grow your business. Learn how to set up your social network to gain specific SEO opportunities. (Audio: 23:32 min) CDN $44.95

Professional Briefing: Case Interviews

Posted on March 28, 2011October 1, 2020Categories Audio, Online StoreTags ,

Most job candidates have some experience with standard ‘behavioral’ interviews, but have no idea about the case interview format. What are they? How do you ‘ace the case’? And how do you avoid the most common mistakes? In this ProBriefing, learn expert strategies on the framework of a successful interview – both for candidates and interviewers. (Audio: 23:34 min) CDN $44.95

Professional Briefing: A different take on Financial Analysis

Posted on March 23, 2011October 1, 2020Categories Audio, Online StoreTags ,

Are you afraid of working with numbers? Afraid of making a mistake? Can’t make head or tail out of the pages and pages of financial numbers? In this ProBriefing, learn what the numbers mean. Learn where to start and where to look in a financial analysis. Make informed decisions and learn what you could be doing to make better decisions. (Audio: 32:41 min) CDN $44.95

Professional Briefing: Skills Management

Posted on February 25, 2011October 1, 2020Categories Audio, Online StoreTags ,

Most Managers have very little training in the act of ‘managing’. How does one become a good manager? What is an effective management style? Discussing ways to blend management, administration and leadership, this Pro Briefing, explores how you can develop and effectively use your skills in managing both yourself and others. (Audio: 15:26 min) CDN $44.95

Professional Briefing: Work-Life Balance

Posted on October 23, 2010October 1, 2020Categories Audio, Online StoreTags ,

Is achieving Balance your New Year’s Resolution – every year?  Do you feel the pressure of home at the office – and feel the pressure of the office at home?  Based on the concepts in Randall Craig’s best-seller “Personal Balance Sheet”  book, learn practical tips and techniques to achieve the balance that’s right for you. (Audio: 39:40 min) CDN $44.95

Professional Briefing: Public Relations

Posted on October 23, 2010October 1, 2020Categories Audio, Online StoreTags , ,

Public Relations (PR) is widely used by large organizations to announce important changes, demonstrate expertise, contain crises, and share news with the world.  Entrepreneurs and professionals can do the same, but it requires an understanding of the rudiments – and a process.  In this podcast, get practical tips on building and executing a PR strategy both for yourself and your organization.  Note:  if you are thinking about hiring a PR professional, or working with one already, this podcast contains many … Continue reading “Professional Briefing: Public Relations”

Professional Briefing: Public Speaking 201

Posted on September 27, 2010October 1, 2020Categories Audio, Online StoreTags , ,

Public Speaking isn’t something that most people are comfortable with, yet it is an incredibly important skill. This Podcast gives specific strategies and tactics for speech-writing, preparation, and rehearsal, as well as guidance on memorization, reading audience “body language”, and things to do (and not to do) on the D-day. (Audio 37:50 min) CDN $44.95

Professional Briefing: Attitude

Posted on September 27, 2010October 1, 2020Categories Audio, Online StoreTags ,

“It’s not your Aptitude, but your Attitude, that determines your Altitude.”  As many organizations are filled with disengaged staff (and staff with unhealthy attitudes), it isn’t a surprise that many organizations aren’t performing at their peak.  This Professional Briefing provides practical strategies and tactics on changing organizational attitudes – and your own.  Attitude is contagious, so it makes sense to foster a great attitude everywhere. (Audio 12:25 min) CDN $44.95

Professional Briefing: Consulting Skills

Posted on September 27, 2010October 1, 2020Categories Audio, Online StoreTags , ,

Are you considering becoming a consultant, looking to run a consulting firm or are considering hiring one?  Are you a manager who has a problem and would like to solve it using a “consulting” approach?  This podcast takes you through the entire journey of a successful consulting process, along with an introduction to analytical frameworks.  Bonus content:  learn the seven different dimensions of running a successful consulting business. (Audio 27:36 min) CDN $44.95

Professional Briefing: Cold Calling

Posted on September 27, 2010October 1, 2020Categories Audio, Online StoreTags , ,

Calling a person you’ve never met before is something most people hate doing.  Yet it is the critical first step in the relationship-building process, and a fact of life for many salespeople and job seekers.  In this professional briefing, learn the top ten tips to “warm” the cold call and make people more receptive to your message. (Audio: 19:25 min) CDN $44.95

Professional Briefing: Career Planning

Posted on September 27, 2010October 1, 2020Categories Audio, Online StoreTags ,

You spend more time at your day job than doing anything else in life – so doesn’t it make sense to plan your career strategically.   Unfortunately, most people spend more time IN their career, when spending just a short amount of time ON their career would give them meaningful success faster.    Based on the best-seller career planning book Personal Balance Sheet, this Podcast shares a career planning framework and perspectives to help you start the process immediately. (Audio: 29:58 min) … Continue reading “Professional Briefing: Career Planning”

Professional Briefing: Networking

Posted on September 27, 2010October 1, 2020Categories Audio, Online StoreTags ,

If you feel uncomfortable at networking events, then you’re not alone.  Yet networking is critical for business development, professional support, and job search.  In this pro briefing, learn a systematic process to develop and nurture relationships.  This isn’t instruction on “how to schmooze”, but specific tips and tactics that anyone can use to grow value and influence with others, comfortably. (Audio: 34:31 min) CDN $44.95

Professional Briefing: Communications

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags ,

“Me is the latest four-letter word” – learn how a perspective shift from me to you and a few other techniques could help you deliver effective presentations, pitching ideas to your clients/managers and do better in interviews. In this audio podcast, Randall also talks about elevator pitches and communicating with non-native English speakers. (Audio: 13:27 min) CDN $44.95

Professional Briefing: Negotiating the best job offer

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags ,

What factors do you consider as you negotiate a job offer? How do you determine your walk away point? Learn what information to gather in order to make the best possible decision. This Professional Briefing reviews many of the “hidden” benefits that you can ask for, and discusses key terms and conditions that often are negotiable. (Audio: 20:03 min) CDN $44.95

Professional Briefing: Knowledge Management

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags ,

How do you capture your experience?  If you’re like most people, you “file” it away, often never finding it again.  And since no one really likes “filing”, even this rarely gets done.  In this Professional Briefing, learn how to organize the information that you collect, both at an individual level and at your office, using a system that has worked well for decades. (Audio:  16:24 min) CDN $44.95

Professional Briefing: Social Media

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags , ,

Learn how Social Media is being used by your clients, recruiters, prospects, suppliers etc – and how you can take advantage of this for your benefit. This Professional Briefing discusses a strategy both to develop an online profile and manage the risks, then provides specific tips for doing so.  This would be of interest to any person looking to leverage their online reputation, from Experts, Entrepreneurs, to Job Seekers. Companion to Online PR and Social Media. (Audio 26:12 min) CDN … Continue reading “Professional Briefing: Social Media”

Professional Briefing: Personal Branding

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags

Is Personal Branding Garbage or Gold?  Randall Craig briefly describes why it is important, and then immediately describes how to develop – and then leverage – it.  This Professional Briefing is not about how your clothing can make a great first impression (although it will), but how to use the Pinetree Personal Brand Model (a structured list of activities) to give you a strong and credible Brand.  This Professional Briefing would be of interest to Sales professionals, Job seekers, and … Continue reading “Professional Briefing: Personal Branding”

Professional Briefing: Tough Time Strategies

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags , ,

Should you be focusing on that next promotion, just hanging on to your job, or looking for another?  How should you make this type of a pivotal career decision?  And what specifically can you do to improve your value to your existing employer? This Professional Briefing answers these questions and discusses strategies that will help you thrive – especially in an economic downturn. (Audio: 8:59 min) CDN $44.95

Professional Briefing: Entrepreneurship

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags

Learn how to make the transition from an employee to an entrepreneur: the pros and cons, the key skills, and how to know when to make the change.  Randall Craig provides insights both from his consulting background, and his personal experience building a number of successful startups.  This would be of interest both to those considering a change, as well as those who have just started their own business. (Audio: 20:47 min) CDN $44.95

Professional Briefing: Sales

Posted on September 22, 2009October 1, 2020Categories Audio, Online StoreTags , ,

Do you think the secret to closing the sale is to overcome the objection of the prospect or understand what problem are the prospects trying to solve? Does the perfect solution you offer matches the image of the solution in your prospect’s mind? In this audio podcast, get answers to these questions and learn several paradigms of the sales process from Randall Craig. Randall also critics on the classic sales process of the 70s which is still mistakenly followed by … Continue reading “Professional Briefing: Sales”