Professional Briefing: Public Relations

Professional Briefing by Randall Craig
Public Relations (PR) is widely used by large organizations to announce important changes, demonstrate expertise, contain crises, and share news with the world.  Entrepreneurs and professionals can do the same, but it requires an understanding of the rudiments – and a process.  In this podcast, get practical tips on building and executing a PR strategy both for yourself and your organization.  Note:  if you are thinking about hiring a PR professional, or working with one already, this podcast contains many great ideas for their consideration.

(Audio: 31:32 min)

CDN $44.95