Professional Briefing: SEO

Posted on September 7, 2012October 1, 2020Categories Audio, featured, Online StoreTags , , ,

Delving deeply into the realm of Search Engine Optimization, Randall Craig guides through 43 principles of SEO.  Also known as Organic Placement, this Professional Briefing discusses what can be done, what cannot be done, and what should not be done to impact and influence ranking.  This briefing shares best practices and pitfalls in page, site, web, and user factors. (Audio: 40:58 min) CDN $44.95

Social Media for Business

Posted on October 23, 2010October 1, 2020Categories Books, featured, Online StoreTags ,

101 ways to grow your business without wasting your time This book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social-media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty.  Little known fact:  this book actually provides 157 ways to grow your … Continue reading “Social Media for Business”

Online PR and Social Media for Associations

Posted on November 12, 2009October 1, 2020Categories Books, eBooks, featured, Online StoreTags , , , ,

Build your reputation and engage your stakeholders Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Are you being called by media? Has it resulted in an influx of new members… or new fundraising?  And how are you doing … Continue reading “Online PR and Social Media for Associations”

Personal Balance Sheet Action Planner

Posted on September 3, 2009October 1, 2020Categories eBooks, Online StoreTags , ,

The Personal Balance Sheet Action Planner helps you define the specific changes that you should make to achieve your Work-Life Balance objectives. It is currently being used by hundreds of individuals on a daily basis. To allow you to more easily monitor your progress, this version of the Action Planner has been compressed into a one page format. (ebook, CDN $11.99)

The Working Resume

Posted on September 3, 2009October 1, 2020Categories eBooks, Online StoreTags ,

You have spent an entire career developing your expertise, but how much have you invested in perfecting your resume? Many people will never get an interview call, not for lack of experience, but because they are unskilled at communicating their value. The Working Resume will help you build a resume that demonstrates your value — and then teaches you how you can use it to get your next job. Many people already have a resume, but it is the same … Continue reading “The Working Resume”

Leaving the Mother Ship

Posted on September 3, 2009October 1, 2020Categories Books, Online StoreTags , ,

This book is focused more for those who are serious about leaving their job, but are not sure how they should do it, and where they should go. Contains all 10 Career Planning and Life Balance Frameworks, including the Job Quality Checklist. The book walks the reader through a step-by-step process to answer, then act on, the question of “what’s next?”. 186 pages, 5.75″ X 8.25″, CDN $29.99 Save more by purchasing the workbook and the book together For a … Continue reading “Leaving the Mother Ship”

Leaving the Mother Ship Workbook

Posted on September 3, 2009October 1, 2020Categories Books, Online StoreTags ,

One of the biggest Leaving the Mother Ship challenges is translating the desire to do something into action.  After receiving feedback from readers that they wanted a working diary, I created this workbook that contains every framework from the book, plus three more!  The workbook also contains application and implementation notes not included in the companion book. 58 pages, 8.5″x11″, CDN $59.99 Save more by purchasing the workbook and the book together For a limited time, purchase both for CDN … Continue reading “Leaving the Mother Ship Workbook”

Online PR and Social Media for Experts; 5th Edition

Posted on September 3, 2009October 1, 2020Categories Books, eBooks, featured, Online StoreTags , , , , , , , 1 Comment on Online PR and Social Media for Experts; 5th Edition

NEW:  5th Edition:  Completely revised and updated. Develop your reputation, get found, and attract a following. You probably have a web site, blog, and maybe even a LinkedIn profile.  But is all of this giving you exposure?  Are you being called by media?  And how are you doing in your search engine rankings? Social Media is either a complete waste of time… .or the most important plank of your marketing strategy. This ebook is designed specifically for experts seeking to … Continue reading “Online PR and Social Media for Experts; 5th Edition”

Personal Balance Sheet – A Practical Career Planning Guide

Posted on September 3, 2009October 1, 2020Categories Books, featured, Online StoreTags , ,

NOW A BESTSELLER!  (And also Indie Book Awards Gold Medal for best Career Book, Forward Magazine Book of the year finalist for Business & Careers, National Best Book Awards Finalist for Business-General category) Forty years, 10,000 days, 80,000 hours.  Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner? Are you a bit fuzzy on … Continue reading “Personal Balance Sheet – A Practical Career Planning Guide”