Professional Briefing: SEO

Author randallcraig Posted on September 7, 2012October 1, 2020Categories Audio, featured, Online StoreTags , , ,

Delving deeply into the realm of Search Engine Optimization, Randall Craig guides through 43 principles of SEO.  Also known as Organic Placement, this Professional Briefing discusses what can be done, what cannot be done, and what should not be done to impact and influence ranking.  This briefing shares best practices and pitfalls in page, site, web, and user factors. (Audio: 40:58 min) CDN $44.95

Social Media for Business

Author randallcraig Posted on October 23, 2010October 1, 2020Categories Books, featured, Online StoreTags ,

101 ways to grow your business without wasting your time This book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social-media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty.  Little known fact:  this book actually provides 157 ways to grow your … Continue reading “Social Media for Business”

Online PR and Social Media for Associations

Author randallcraig Posted on November 12, 2009October 1, 2020Categories Books, eBooks, featured, Online StoreTags , , , ,

Build your reputation and engage your stakeholders Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Are you being called by media? Has it resulted in an influx of new members… or new fundraising?  And how are you doing … Continue reading “Online PR and Social Media for Associations”

Online PR and Social Media for Experts; 5th Edition

Author randallcraig Posted on September 3, 2009October 1, 2020Categories Books, eBooks, featured, Online StoreTags , , , , , , , 1 Comment on Online PR and Social Media for Experts; 5th Edition

NEW:  5th Edition:  Completely revised and updated. Develop your reputation, get found, and attract a following. You probably have a web site, blog, and maybe even a LinkedIn profile.  But is all of this giving you exposure?  Are you being called by media?  And how are you doing in your search engine rankings? Social Media is either a complete waste of time… .or the most important plank of your marketing strategy. This ebook is designed specifically for experts seeking to … Continue reading “Online PR and Social Media for Experts; 5th Edition”

Personal Balance Sheet – A Practical Career Planning Guide

Author randallcraig Posted on September 3, 2009October 1, 2020Categories Books, featured, Online StoreTags , ,

NOW A BESTSELLER!  (And also Indie Book Awards Gold Medal for best Career Book, Forward Magazine Book of the year finalist for Business & Careers, National Best Book Awards Finalist for Business-General category) Forty years, 10,000 days, 80,000 hours.  Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner? Are you a bit fuzzy on … Continue reading “Personal Balance Sheet – A Practical Career Planning Guide”