Do you think the secret to closing the sale is to overcome the objection of the prospect or understand what problem are the prospects trying to solve? Does the perfect solution you offer matches the image of the solution in your prospect’s mind? In this audio podcast, get answers to these questions and learn several paradigms of the sales process from Randall Craig. Randall also critics on the classic sales process of the 70s which is still mistakenly followed by sales executives and the modern sales process which is based on relationships.
(Audio: 9:52 min)