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Social Media for Business

Social Media for Business

101 ways to grow your business without wasting your time This book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social-media priorities, […]

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Online PR and Social Media for Associations and Not-for-profits

Online PR and Social Media for Associations and Not-for-Profits

Build your reputation and engage your stakeholders Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of […]

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Online PR and Social Media for Experts, Authors, Consultants, and Speakers; 5th Edition

Online PR and Social Media for Experts, Authors, Consultants, and Speakers

NEW:  5th Edition:  Completely revised and updated. Develop your reputation, get found, and attract a following. You probably have a web site, blog, and maybe even a LinkedIn profile.  But is all of this giving you exposure?  Are you being called by media?  And how are you doing in your search engine rankings? Social Media […]

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Personal Balance Sheet – A Practical Career Planning Guide

Personal Balance Sheet Practical Career Planning Guide

NOW A BESTSELLER! Forty years, 10,000 days, 80,000 hours.  Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner? Are you a bit fuzzy on your career goals? Is your […]

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Leaving the Mother Ship

Leaving the Mother Ship

This book is focused more for those who are serious about leaving their job, but are not sure how they should do it, and where they should go. Contains all 10 Career Planning and Life Balance Frameworks, including the Job Quality Checklist. The book walks the reader through a step-by-step process to answer, then act […]

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Leaving the Mother Ship Workbook

Leaving the Mother Ship Workbook

One of the biggest Leaving the Mother Ship challenges is translating the desire to do something into action.  After receiving feedback from readers that they wanted a working diary, I created this workbook that contains every framework from the book, plus three more!  The workbook also contains application and implementation notes not included in the […]

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The Working Resume

The Working Resume

You have spent an entire career developing your expertise, but how much have you invested in perfecting your resume? Many people will never get an interview call, not for lack of experience, but because they are unskilled at communicating their value. The Working Resume will help you build a resume that demonstrates your value — […]

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Personal Balance Sheet Action Planner

Action Planner

The Personal Balance Sheet Action Planner helps you define the specific changes that you should make to achieve your Work-Life Balance objectives. It is currently being used by hundreds of individuals on a daily basis. To allow you to more easily monitor your progress, this version of the Action Planner has been compressed into a […]

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Professional Briefing: Effective Writing

Professional Briefing by Randall Craig

How good do you look on paper? Leverage your image through your writing by examining the intersection of writer and reader in this ProBriefing. Learn processes to help implement improvement and questions to guide your writing format and focus. (Audio: 22:27 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Goal Setting: Resolutions that aren’t for the birds

Professional Briefing by Randall Craig

How good are you at achieving your goals? How good are you at setting your goals? In this ProBriefing, learn the science of goal setting. Review several goal frameworks and how to choose the framework that suits your thinking. Learn how to increase your success of achieving goals, and how to best structure your goals […]

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Professional Briefing: Engagement

Professional Briefing by Randall Craig

With the speed of society and the pressures of participating in the ‘rat race’, Issues & Trends looks at the response of simplification and it’s impact in life and work. The struggle with disengagement is a common issue for many individuals and organizations.  When engagement falters, the interested and motivated lose momentum and an organization […]

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Professional Briefing: Ethics

Professional Briefing by Randall Craig

Reviewing the time line of technology, this Issues & Trends segment is on the newest trend of Cloud computing. What guides your moral compass? Examining how decisions are made, this ProBriefing investigates both personal and organizational ethics. Management challenges are identified with tips on establishing lines and boundaries, as well as implementing an ethics policy. Learn […]

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Professional Briefing: The New CRM

Professional Briefing by Randall Craig

With the Issues and Trends topic on the Devaluation of Education, the discussion takes a peek at generational changes of foundation education and where we will be 30 years from now. Does your company have the best thing that 10 years ago had to offer?  Discussing competitive necessity, Randall Craig offers three reasons why traditional methods […]

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Professional Briefing: Risk

Professional Briefing by Randall Craig

Are you averse to taking risks? Or do you throw caution to the wind? Most people fall into the former group rather than the latter. In this Pro Briefing, Randall Craig discusses the many forms of risk, and how to protect both yourself and your business. (Audio: 13:18 min) CDN $44.95 [Add to Cart]

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Professional Briefing: A different take on Financial Analysis

Professional Briefing by Randall Craig

Are you afraid of working with numbers? Afraid of making a mistake? Can’t make head or tail out of the pages and pages of financial numbers? In this ProBriefing, learn what the numbers mean. Learn where to start and where to look in a financial analysis. Make informed decisions and learn what you could be […]

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Professional Briefing: Creativity

Professional Briefing by Randall Craig

Sitting with the same people, in the same room, may not generate the creative solutions you hope for. By first defining the “box” and then discussing how to think outside of it, this ProBriefing offers ways to inspire creativity and foster ideation. (Audio: 22:27 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Social Media Strategy update for Leaders

Professional Briefing by Randall Craig

Many organizations don’t know how to utilize social media to their best advantage. Does yours? Discussing strategy, efficiency, and risk mitigation in social media, this ProBriefing shares models on the applications to help leverage and grow your business. Learn how to set up your social network to gain specific SEO opportunities. (Audio: 23:32 min) CDN […]

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Professional Briefing: Fundraising

Professional Briefing by Randall Craig

Have you ever had the challenge of selling a vision? In this ProBriefing learn why fundraising is a key skill for all positions and roles, and why it’s not just for cause or faith-based organizations. The methods and principles of fundraising are discussed as well as the process of different campaigns, programs and events. (Audio: […]

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Professional Briefing: Working with Difficult People

Professional Briefing by Randall Craig

It’s an unfortunate part of life to deal with difficult or disengaged people. How we handle these situations has an immediate impact on our professional success. Avoid the negative spiral and learn the strategies and techniques that could save your reputation. Discussing self-appraisal, style flexibility, and communication tactics this ProBriefing is on dealing with Difficult […]

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Professional Briefing: Skills Management

Professional Briefing by Randall Craig

Most Managers have very little training in the act of ‘managing’. How does one become a good manager? What is an effective management style? Discussing ways to blend management, administration and leadership, this Pro Briefing, explores how you can develop and effectively use your skills in managing both yourself and others. (Audio: 15:26 min) CDN […]

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Professional Briefing: Case Interviews

Professional Briefing by Randall Craig

Most job candidates have some experience with standard ‘behavioral’ interviews, but have no idea about the case interview format. What are they? How do you ‘ace the case’? And how do you avoid the most common mistakes? In this ProBriefing, learn expert strategies on the framework of a successful interview – both for candidates and […]

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Professional Briefing: Public Relations

Professional Briefing by Randall Craig

Public Relations (PR) is widely used by large organizations to announce important changes, demonstrate expertise, contain crises, and share news with the world.  Entrepreneurs and professionals can do the same, but it requires an understanding of the rudiments – and a process.  In this podcast, get practical tips on building and executing a PR strategy […]

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Professional Briefing: Networking

Professional Briefing by Randall Craig

If you feel uncomfortable at networking events, then you’re not alone.  Yet networking is critical for business development, professional support, and job search.  In this pro briefing, learn a systematic process to develop and nurture relationships.  This isn’t instruction on “how to schmooze”, but specific tips and tactics that anyone can use to grow value […]

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Professional Briefing: Career Planning

Professional Briefing by Randall Craig

You spend more time at your day job than doing anything else in life – so doesn’t it make sense to plan your career strategically.   Unfortunately, most people spend more time IN their career, when spending just a short amount of time ON their career would give them meaningful success faster.    Based on the best-seller […]

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Professional Briefing: Cold Calling

Professional Briefing by Randall Craig

Calling a person you’ve never met before is something most people hate doing.  Yet it is the critical first step in the relationship-building process, and a fact of life for many salespeople and job seekers.  In this professional briefing, learn the top ten tips to “warm” the cold call and make people more receptive to […]

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Professional Briefing: Consulting Skills

Professional Briefing by Randall Craig

Are you considering becoming a consultant, looking to run a consulting firm or are considering hiring one?  Are you a manager who has a problem and would like to solve it using a “consulting” approach?  This podcast takes you through the entire journey of a successful consulting process, along with an introduction to analytical frameworks.  […]

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Professional Briefing: Business 911

Professional Briefing by Randall Craig

Is your business in distress, or close to it?  Do you want to be prepared, just in case?  Randall shares emergency survival steps and medium-term turnaround strategies for small and medium-sized organizations. (Audio 26:12 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Attitude

Professional Briefing by Randall Craig

“It’s not your Aptitude, but your Attitude, that determines your Altitude.”  As many organizations are filled with disengaged staff (and staff with unhealthy attitudes), it isn’t a surprise that many organizations aren’t performing at their peak.  This Professional Briefing provides practical strategies and tactics on changing organizational attitudes – and your own.  Attitude is contagious, […]

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Professional Briefing: Public Speaking 201

Professional Briefing by Randall Craig

Public Speaking isn’t something that most people are comfortable with, yet it is an incredibly important skill. This Podcast gives specific strategies and tactics for speech-writing, preparation, and rehearsal, as well as guidance on memorization, reading audience “body language”, and things to do (and not to do) on the D-day. (Audio 37:50 min) CDN $44.95 […]

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Professional Briefing: Time Management

Professional Briefing by Randall Craig

How many times do you wish you had more than 24 hours in a day?  We cannot manufacture time but we can always use it more effectively.  Listen to practical tips from Randall Craig on prioritization, scheduling, and time management. (Audio: 13:54 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Work-Life Balance

Professional Briefing by Randall Craig

Is achieving Balance your New Year’s Resolution – every year?  Do you feel the pressure of home at the office – and feel the pressure of the office at home?  Based on the concepts in Randall Craig’s best-seller “Personal Balance Sheet”  book, learn practical tips and techniques to achieve the balance that’s right for you. (Audio: […]

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Professional Briefing: Social Media

Professional Briefing by Randall Craig

Learn how Social Media is being used by your clients, recruiters, prospects, suppliers etc – and how you can take advantage of this for your benefit. This Professional Briefing discusses a strategy both to develop an online profile and manage the risks, then provides specific tips for doing so.  This would be of interest to […]

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Professional Briefing: Sales

Professional Briefing by Randall Craig

Do you think the secret to closing the sale is to overcome the objection of the prospect or understand what problem are the prospects trying to solve? Does the perfect solution you offer matches the image of the solution in your prospect’s mind? In this audio podcast, get answers to these questions and learn several […]

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Professional Briefing: SEO

Professional Briefing by Randall Craig

  Delving deeply into the realm of Search Engine Optimization, Randall Craig guides through 43 principles of SEO.  Also known as Organic Placement, this Professional Briefing discusses what can be done, what cannot be done, and what should not be done to impact and influence ranking.  This briefing shares best practices and pitfalls in page, […]

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Professional Briefing: Entrepreneurship

Professional Briefing by Randall Craig

Learn how to make the transition from an employee to an entrepreneur: the pros and cons, the key skills, and how to know when to make the change.  Randall Craig provides insights both from his consulting background, and his personal experience building a number of successful startups.  This would be of interest both to those […]

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