Books

Social Media for Business

Social Media for Business

101 ways to grow your business without wasting your time This book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social-media priorities, [...]

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Online PR and Social Media for Associations and Not-for-profits

Online PR and Social Media for Associations and Not-for-Profits

Build your reputation and engage your stakeholders Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of [...]

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Online PR and Social Media for Experts, Authors, Consultants, and Speakers; 4th Edition

Online PR and Social Media for Experts, Authors, Consultants, and Speakers

NEW:  4th Edition:  Completely revised and updated. Develop your reputation, get found, and attract a following. You probably have a web site, blog, and maybe even a LinkedIn profile.  But is all of this giving you exposure?  Are you being called by media?  And how are you doing in your search engine rankings? Social Media [...]

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Personal Balance Sheet – A Practical Career Planning Guide

Personal Balance Sheet Practical Career Planning Guide

NOW A BESTSELLER! Forty years, 10,000 days, 80,000 hours.  Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner? Are you a bit fuzzy on your career goals? Is your [...]

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Leaving the Mother Ship

Leaving the Mother Ship

This book is focused more for those who are serious about leaving their job, but are not sure how they should do it, and where they should go. Contains all 10 Career Planning and Life Balance Frameworks, including the Job Quality Checklist. The book walks the reader through a step-by-step process to answer, then act [...]

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Leaving the Mother Ship Workbook

Leaving the Mother Ship Workbook

One of the biggest Leaving the Mother Ship challenges is translating the desire to do something into action.  After receiving feedback from readers that they wanted a working diary, I created this workbook that contains every framework from the book, plus three more!  The workbook also contains application and implementation notes not included in the [...]

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