Build your reputation and engage your stakeholders

Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Are you being called by media? Has it resulted in an influx of new members… or new fundraising?  And how are you doing in your search engine rankings?

Social Media is either a complete waste of time — or the most important plank of your marketing and PR strategy.

This ebook is designed specifically for Associations and Not-for-profits seeking to build their reputation, engage their stakeholders, and do so efficiently. It describes a specific strategy, then provides step-by-step instructions to implement it. More at www.onlineprsocialmedia.com/associations.

146 pages, 8.5″ X 11″, CDN $42.99 ebook (Just released)

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NEW:  4th Edition:  Completely revised and updated.
Develop your reputation, get found, and attract a following.

You probably have a web site, blog, and maybe even a LinkedIn profile.  But is all of this giving you exposure?  Are you being called by media?  And how are you doing in your search engine rankings? Social Media is either a complete waste of time… .or the most important plank of a PR strategy.

This ebook is designed specifically for experts seeking to showcase their real-world reputation online. It describes a specific strategy, then provides step-by-step instructions to implement it. More at www.onlineprsocialmedia.com.

143 pages, 8.5″ X 11″, CDN $42.99 ebook (4th Edition: Nov 2009)

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NOW A BESTSELLER!

Forty years, 10,000 days, 80,000 hours.  Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner?

• Are you a bit fuzzy on your career goals?
• Is your work-life balance not under control?
• Have you achieved some career success and are considering change – but to what?
• Do you feel unsure about networking – and why it matters?
• Are you uncomfortable discussing career issues with your manager?

This book is designed for those who are looking to excel in their careers and want Balance too. The book also provides practical guidance on Networking, Personal Branding and Interview styles, along with all 10 Career Planning and Life Balance Frameworks.

2008 Indie Book Awards Gold Medal as best Career Book,
2008 National Best Book Awards “Business-General” category Finalist
2008 Foreword Magazine Book of the Year: Finalist for Business & Economics, Career, and Self-help

220 pages, 5.75″ X 8.25″, CDN $24.99

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You have spent an entire career developing your expertise, but how much have you invested in perfecting your resume?

Many people will never get an interview call, not for lack of experience, but because they are unskilled at communicating their value.

The Working Resume will help you build a resume that demonstrates your value — and then teaches you how you can use it to get your next job.

Many people already have a resume, but it is the same one they have been updating since graduation.

Not only is this not appropriate, but the state-of-the-art in resumes has advanced significantly, even over the last 3-4 years. One simple example: Does your resume use appropriate “keywords” that automated resume selection programs look for? (Most don’t.)

The goal is not to just build a resume — the goal is to build a resume that helps you get a great job. If someone else wrote your resume, they may miss your special skills or exaggerate your strengths. It makes sense: nobody knows you better than… you. Recruiters can tell if a resume was written by someone else, and this can disqualify you from further consideration.

Over the last 20 years we have reviewed thousands of resumes, and interviewed hundreds of recruiters and hiring managers. The Working Resume distills our knowledge for you and walks you through the process, step by step.  Writing an excellent resume is something that everyone is able to do.

The Working Resume

Available in a 38-page downloadable book format, or in an e-course that is mailed to you weekly for six weeks.

Lesson 1: Resume Goals and Objectives
Lesson 2: Content Collection
Lesson 3: Compilation
Lesson 4: Formatting
Lesson 5: Customization and Finesse
BONUS Lesson 6: Mini-bio, Elevator Pitch, and Strategies

CDN $118.99

eCourse: [Buy Now][Add to Cart]

eBook: [Buy Now][Add to Cart]

This book is focused more for those who are serious about leaving their job, but are not sure how they should do it, and where they should go. Contains all 10 Career Planning and Life Balance Frameworks, including the Job Quality Checklist.

The book walks the reader through a step-by-step process to answer, then act on, the question of “what’s next?”.

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186 pages, 5.75″ X 8.25″, CDN $29.99

Save more by purchasing the workbook and the book together

For a limited time, purchase both for CDN $79.99, a savings of $10!

[Buy Both Now: special bundle price]
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One of the biggest Leaving the Mother Ship challenges is translating the desire to do something into action.  After receiving feedback from readers that they wanted a working diary, I created this workbook that contains every framework from the book, plus three more!  The workbook also contains application and implementation notes not included in the companion book.

58 pages, 8.5″x11″, CDN $59.99

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Save more by purchasing the workbook and the book together

For a limited time, purchase both for CDN $79.99, a savings of $10!

[Buy Both Now: special bundle price]
[Add Both to Cart: special bundle price]

The Personal Balance Sheet Action Planner helps you define the specific changes that you should make to achieve your Work-Life Balance objectives. It is currently being used by hundreds of individuals on a daily basis. To allow you to more easily monitor your progress, this version of the Action Planner has been compressed into a one page format.

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(ebook, CDN $11.99)

Learn how Social Media is being used by your clients, recruiters, prospects, suppliers etc – and how you can take advantage of this for your benefit. This Professional Briefing discusses a strategy both to develop an online profile and manage the risks, then provides specific tips for doing so.  This would be of interest to any person looking to leverage their online reputation, from Experts, Entrepreneurs, to Job Seekers.

Companion to Online PR and Social Media.

(Audio 26:12 min)

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Do you think the secret to closing the sale is to overcome the objection of the prospect or understand what problem are the prospects trying to solve? Does the perfect solution you offer matches the image of the solution in your prospect’s mind? In this audio podcast, get answers to these questions and learn several paradigms of the sales process from Randall Craig. Randall also critics on the classic sales process of the 70s which is still mistakenly followed by sales executives and the modern sales process which is based on relationships.

(Audio: 9:52 min)

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Learn how to make the transition from an employee to an entrepreneur: the pros and cons, the key skills, and how to know when to make the change.  Randall Craig provides insights both from his consulting background, and his personal experience building a number of successful startups.  This would be of interest both to those considering a change, as well as those who have just started their own business.

(Audio: 20:47 min)

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