Audio

Professional Briefing: Effective Writing

How good do you look on paper? Leverage your image through your writing by examining the intersection of writer and reader in this ProBriefing. Learn processes to help implement improvement and questions to guide your writing format and focus. (Audio: 22:27 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Goal Setting: Resolutions that aren’t for the birds

How good are you at achieving your goals? How good are you at setting your goals? In this ProBriefing, learn the science of goal setting. Review several goal frameworks and how to choose the framework that suits your thinking. Learn how to increase your success of achieving goals, and how to best structure your goals [...]

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Professional Briefing: Ethics

Reviewing the time line of technology, this Issues & Trends segment is on the newest trend of Cloud computing. What guides your moral compass? Examining how decisions are made, this ProBriefing investigates both personal and organizational ethics. Management challenges are identified with tips on establishing lines and boundaries, as well as implementing an ethics policy. Learn [...]

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Professional Briefing: The New CRM

With the Issues and Trends topic on the Devaluation of Education, the discussion takes a peek at generational changes of foundation education and where we will be 30 years from now. Does your company have the best thing that 10 years ago had to offer? Discussing competitive necessity, Randall Craig offers three reasons why traditional methods [...]

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Professional Briefing: Risk

Are you averse to taking risks? Or do you throw caution to the wind? Most people fall into the former group rather than the latter. In this Pro Briefing, Randall Craig discusses the many forms of risk, and how to protect both yourself and your business. (Audio: 13:18 min) CDN $44.95 [Add to Cart]

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Professional Briefing: A different take on Financial Analysis

Are you afraid of working with numbers? Afraid of making a mistake? Can’t make head or tail out of the pages and pages of financial numbers? In this ProBriefing, learn what the numbers mean. Learn where to start and where to look in a financial analysis. Make informed decisions and learn what you could be [...]

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Professional Briefing: Engagement

With the speed of society and the pressures of participating in the ‘rat race’, Issues & Trends looks at the response of simplification and it’s impact in life and work. The struggle with disengagement is a common issue for many individuals and organizations. When engagement falters, the interested and motivated lose momentum and an organization [...]

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Professional Briefing: Case Interviews

Most job candidates have some experience with standard ‘behavioral’ interviews, but have no idea about the case interview format. What are they? How do you ‘ace the case’? And how do you avoid the most common mistakes? In this ProBriefing, learn expert strategies on the framework of a successful interview – both for candidates and [...]

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Professional Briefing: Creativity

Sitting with the same people, in the same room, may not generate the creative solutions you hope for. By first defining the “box” and then discussing how to think outside of it, this ProBriefing offers ways to inspire creativity and foster ideation. (Audio: 22:27 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Fundraising

Have you ever had the challenge of selling a vision? In this ProBriefing learn why fundraising is a key skill for all positions and roles, and why it’s not just for cause or faith-based organizations. The methods and principles of fundraising are discussed as well as the process of different campaigns, programs and events. (Audio: [...]

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Professional Briefing: Working with Difficult People

It’s an unfortunate part of life to deal with difficult or disengaged people. How we handle these situations has an immediate impact on our professional success. Avoid the negative spiral and learn the strategies and techniques that could save your reputation. Discussing self-appraisal, style flexibility, and communication tactics this ProBriefing is on dealing with Difficult [...]

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Professional Briefing: Skills Management

Most Managers have very little training in the act of ‘managing’. How does one become a good manager? What is an effective management style? Discussing ways to blend management, administration and leadership, this Pro Briefing, explores how you can develop and effectively use your skills in managing both yourself and others. (Audio: 15:26 min) CDN [...]

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Professional Briefing: Public Relations

Public Relations (PR) is widely used by large organizations to announce important changes, demonstrate expertise, contain crises, and share news with the world. Entrepreneurs and professionals can do the same, but it requires an understanding of the rudiments – and a process. In this podcast, get practical tips on building and executing a PR strategy [...]

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Professional Briefing: Networking

If you feel uncomfortable at networking events, then you’re not alone. Yet networking is critical for business development, professional support, and job search. In this pro briefing, learn a systematic process to develop and nurture relationships. This isn’t instruction on “how to schmooze”, but specific tips and tactics that anyone can use to grow value [...]

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Professional Briefing: Career Planning

You spend more time at your day job than doing anything else in life – so doesn’t it make sense to plan your career strategically. Unfortunately, most people spend more time IN their career, when spending just a short amount of time ON their career would give them meaningful success faster. Based on the best-seller [...]

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Professional Briefing: Cold Calling

Calling a person you’ve never met before is something most people hate doing. Yet it is the critical first step in the relationship-building process, and a fact of life for many salespeople and job seekers. In this professional briefing, learn the top ten tips to “warm” the cold call and make people more receptive to [...]

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Professional Briefing: Consulting Skills

Are you considering becoming a consultant, looking to run a consulting firm or are considering hiring one? Are you a manager who has a problem and would like to solve it using a “consulting” approach? This podcast takes you through the entire journey of a successful consulting process, along with an introduction to analytical frameworks. [...]

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Professional Briefing: Business 911

Is your business in distress, or close to it? Do you want to be prepared, just in case? Randall shares emergency survival steps and medium-term turnaround strategies for small and medium-sized organizations. (Audio 26:12 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Attitude

“It’s not your Aptitude, but your Attitude, that determines your Altitude.” As many organizations are filled with disengaged staff (and staff with unhealthy attitudes), it isn’t a surprise that many organizations aren’t performing at their peak. This Professional Briefing provides practical strategies and tactics on changing organizational attitudes – and your own. Attitude is contagious, [...]

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Professional Briefing: Public Speaking 201

Public Speaking isn’t something that most people are comfortable with, yet it is an incredibly important skill. This Podcast gives specific strategies and tactics for speech-writing, preparation, and rehearsal, as well as guidance on memorization, reading audience “body language”, and things to do (and not to do) on the D-day. (Audio 37:50 min) CDN $44.95 [...]

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Professional Briefing: Time Management

How many times do you wish you had more than 24 hours in a day? We cannot manufacture time but we can always use it more effectively. Listen to practical tips from Randall Craig on prioritization, scheduling, and time management. (Audio: 13:54 min) CDN $44.95 [Add to Cart]

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Professional Briefing: Work-Life Balance

Is achieving Balance your New Year’s Resolution – every year? Do you feel the pressure of home at the office – and feel the pressure of the office at home? Based on the concepts in Randall Craig’s best-seller “Personal Balance Sheet” book, learn practical tips and techniques to achieve the balance that’s right for you. (Audio: [...]

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Professional Briefing: Sales

Do you think the secret to closing the sale is to overcome the objection of the prospect or understand what problem are the prospects trying to solve? Does the perfect solution you offer matches the image of the solution in your prospect’s mind? In this audio podcast, get answers to these questions and learn several [...]

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Professional Briefing: SEO

Delving deeply into the realm of Search Engine Optimization, Randall Craig guides through 43 principles of SEO. Also known as Organic Placement, this Professional Briefing discusses what can be done, what cannot be done, and what should not be done to impact and influence ranking. This briefing shares best practices and pitfalls in page, [...]

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Professional Briefing: Entrepreneurship

Learn how to make the transition from an employee to an entrepreneur: the pros and cons, the key skills, and how to know when to make the change. Randall Craig provides insights both from his consulting background, and his personal experience building a number of successful startups. This would be of interest both to those [...]

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Professional Briefing: Personal Branding

Is Personal Branding Garbage or Gold? Randall Craig briefly describes why it is important, and then immediately describes how to develop – and then leverage – it. This Professional Briefing is not about how your clothing can make a great first impression (although it will), but how to use the Pinetree Personal Brand Model (a [...]

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Professional Briefing: Negotiating the best job offer

What factors do you consider as you negotiate a job offer? How do you determine your walk away point? Learn what information to gather in order to make the best possible decision. This Professional Briefing reviews many of the “hidden” benefits that you can ask for, and discusses key terms and conditions that often are [...]

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Professional Briefing: Knowledge Management

How do you capture your experience? If you’re like most people, you “file” it away, often never finding it again. And since no one really likes “filing”, even this rarely gets done. In this Professional Briefing, learn how to organize the information that you collect, both at an individual level and at your office, using [...]

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Professional Briefing: Tough Time Strategies

Should you be focusing on that next promotion, just hanging on to your job, or looking for another? How should you make this type of a pivotal career decision? And what specifically can you do to improve your value to your existing employer? This Professional Briefing answers these questions and discusses strategies that will help [...]

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Professional Briefing: Communications

“Me is the latest four-letter word” – learn how a perspective shift from me to you and a few other techniques could help you deliver effective presentations, pitching ideas to your clients/managers and do better in interviews. In this audio podcast, Randall also talks about elevator pitches and communicating with non-native English speakers. (Audio: 13:27 [...]

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