Professional Briefing: Social Media Strategy update for Leaders

Posted on March 28, 2011October 1, 2020Categories Audio, Online StoreTags

Many organizations don’t know how to utilize social media to their best advantage. Does yours? Discussing strategy, efficiency, and risk mitigation in social media, this ProBriefing shares models on the applications to help leverage and grow your business. Learn how to set up your social network to gain specific SEO opportunities. (Audio: 23:32 min) CDN $44.95

Social Media for Business

Posted on October 23, 2010October 1, 2020Categories Books, featured, Online StoreTags ,

101 ways to grow your business without wasting your time This book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social-media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty.  Little known fact:  this book actually provides 157 ways to grow your … Continue reading “Social Media for Business”

Online PR and Social Media for Associations

Posted on November 12, 2009October 1, 2020Categories Books, eBooks, featured, Online StoreTags , , , ,

Build your reputation and engage your stakeholders Associations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Are you being called by media? Has it resulted in an influx of new members… or new fundraising?  And how are you doing … Continue reading “Online PR and Social Media for Associations”

Professional Briefing: Social Media

Posted on October 7, 2009October 1, 2020Categories Audio, Online StoreTags , ,

Learn how Social Media is being used by your clients, recruiters, prospects, suppliers etc – and how you can take advantage of this for your benefit. This Professional Briefing discusses a strategy both to develop an online profile and manage the risks, then provides specific tips for doing so.  This would be of interest to any person looking to leverage their online reputation, from Experts, Entrepreneurs, to Job Seekers. Companion to Online PR and Social Media. (Audio 26:12 min) CDN … Continue reading “Professional Briefing: Social Media”