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101 ways to grow your business without wasting your time

Social Media for Business by Randall Craig and Susan Sweeney

This book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social-media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty.  Little known fact:  this book actually provides 157 ways to grow your business, not 101.

195 pages, 7.5″ x 9.25″ paperback
By Randall Craig and Susan Sweeney

Build your reputation and engage your stakeholders

Online PR and Social Media for Associations and Not-for-ProfitsAssociations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Are you being called by media? Has it resulted in an influx of new members… or new fundraising?  And how are you doing in your search engine rankings?

Social Media is either a complete waste of time — or the most important plank of your marketing and PR strategy.

This ebook is designed specifically for Associations and Not-for-profits seeking to build their reputation, engage their stakeholders, and do so efficiently. It describes a specific strategy, then provides step-by-step instructions to implement it. More atwww.onlineprsocialmedia.com/associations.

146 pages, 8.5″ X 11″ (Just released)

NEW:  4th Edition:  Completely revised and updated.
Develop your reputation, get found, and attract a following.

Online PR and Social Media for ExpertsYou probably have a web site, blog, and maybe even a LinkedIn profile.  But is all of this giving you exposure?  Are you being called by media?  And how are you doing in your search engine rankings? Social Media is either a complete waste of time… .or the most important plank of a PR strategy.

This ebook is designed specifically for experts seeking to showcase their real-world reputation online. It describes a specific strategy, then provides step-by-step instructions to implement it. More atwww.onlineprsocialmedia.com.

143 pages, 8.5″ X 11″ (4th Edition: Nov 2009)

NOW A BESTSELLER!

Personal Balance Sheet - A Practical Career Planning GuideForty years, 10,000 days, 80,000 hours.  Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner?

  • Are you a bit fuzzy on your career goals?
  • Is your work-life balance not under control?
  • Have you achieved some career success and are considering change – but to what?
  • Do you feel unsure about networking – and why it matters?
  • Are you uncomfortable discussing career issues with your manager?

This book is designed for those who are looking to excel in their careers and want Balance too. The book also provides practical guidance on Networking, Personal Branding and Interview styles, along with all 10 Career Planning and Life Balance Frameworks.

2008 Indie Book Awards Gold Medal as best Career Book,
2008 National Best Book Awards “Business-General” category Finalist
2008 Foreword Magazine Book of the Year: Finalist for Business & Economics, Career, and Self-help

220 pages, 5.75″ X 8.25″

Big Bundle CDN $92.59

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