Association Bundle

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101 ways to grow your business without wasting your time

Social Media for Business by Randall Craig and Susan SweeneyThis book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social-media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty.  Little known fact:  this book actually provides 157 ways to grow your business, not 101.

195 pages, 7.5″ x 9.25″ paperback
By Randall Craig and Susan Sweeney

Build your reputation and engage your stakeholders

Online PR and Social Media for Associations and Not-for-ProfitsAssociations and Not-for-Profits are different. The need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Are you being called by media? Has it resulted in an influx of new members… or new fundraising?  And how are you doing in your search engine rankings?

Social Media is either a complete waste of time — or the most important plank of your marketing and PR strategy.

This ebook is designed specifically for Associations and Not-for-profits seeking to build their reputation, engage their stakeholders, and do so efficiently. It describes a specific strategy, then provides step-by-step instructions to implement it. More at

146 pages, 8.5″ X 11″ (Just released)

CDN $55.56 bundle

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